The Informed Delivery Promotion is a strategic marketing initiative designed to elevate customer experience and offer businesses a unique opportunity to engage with their target audience. If your company is not yet enrolled in this promotion, please contact our national sales team at 1-800-456-2431 for assistance. Below are some details about this promotion:
What is Informed Delivery?
Informed Delivery is a free USPS service that allows residential customers to preview their incoming mail via email notifications, an online dashboard, or a mobile app. Customers receive grayscale images of the exterior, address side of their household’s letter-sized mail pieces that will soon arrive in their physical mailbox.
Purpose of the Promotion
The Informed Delivery Promotion encourages businesses and marketers to integrate their physical mail campaigns with digital content. This integration enhances the value of physical mail by creating a multi-channel marketing experience, increasing engagement and response rates.
Benefits for Businesses
- It’s Free!
- Cost Savings: The promotion includes incentives like postage discounts, making it cost-effective for businesses to participate. Currently, you can save 4% on postage for marketing mailers.
- Enhanced Customer Engagement: Combining physical mail with digital content increases the likelihood of customer interaction. 86% of registered users open and opt-in to receive emails through this program.
- Increased Reach: Businesses can reach customers through multiple channels, boosting brand visibility. Over 62 million individuals are registered for this service.
- Improved Tracking and Metrics: Businesses can monitor the performance of their campaigns through interactive digital content.
If you have any questions or want to learn more about this promotional campaign, please reach out to our national sales team at 1-800-456-2431.
