Printing Industries of America produced a report on the role of print in the lives of Generation Z. Gen Z is described an anyone born between 1995 and 2012. They currently make up 25% of the population and are expected to become 40% of consumers by 2020.
Generation Z represents an emerging market for the print industry. Recent reports find that they:
- Spend about 1 hour each week reading magazines
- Prefer reading printed books
- Favor printed learning materials (textbooks, research articles) to help them focus
- Value print media and trust print publications more than digital media
They even included a few tips for having a better reach with the next generation, including:
- Incorporate digital technology into brick-and-mortar experiences
- Build customer relationships in person and on social media channels
- Provide personalized and customized products and services
